Raise your hand if this happened to you lately: You walked up to an informational display in a hotel, shopping mall or retail establishment and you instinctively tried to tap, swipe or pinch the screen to find whatever information you were in search of. And when you realized the screen wasn’t interactive, you became frustrated.
We’ve all been there. We’re so accustomed to interactivity on our phones and tablets that we simply assume all screens will be just as dynamic, and we’re surprised when they’re not.
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