Scanit Creates New Opportunities in Direct Response Advertising
Scanit is a cutting edge technology that utilizes embeddable, scannable Direct Response Video Codes (DRV Codes) that allow users to directly interact with a video display to access information and perform actions such as ordering, making reservations and purchases.
The obvious application for these codes is embedding them in TV programs and commercials to allow for ease of purchase and / or sharing. However this technology is not limited to TV and can be used on virtually any digital display, regardless of size or distance.
Millions of traditional indoor and outdoor signs around the world are being replaced by high definition sign panels. With Scanit’s patented Optical Interactive Scanner Technology any one of these signs displaying the DRV code can be scanned and decoded in seconds. Immediately upon viewing a commercial or seeing an outdoor sign, users can be purchasing items, making a reservation or inquiring about the product or service.
The use of the Scanit system as a direct response tool to engage an audience and customers, is limited only by the imagination of a marketing team.